In the world of business, where reputation is the key to success, „Golden Company“ (Zlatna Firma) presents itself as a platform to elevate the best companies. However, a number of alerts to Iskra.bg showed that this promising facade may hide dubious and potentially unfair practices. This is an important sign for consumers and businesses that they should be cautious about the services offered to them for a fee.
„Golden Company“ presents a unique system for rewarding companies based on customer reviews. However, there is a lack of transparency around their selection criteria and feedback analysis methods. This has raised questions about the validity and reliability of their awards.
On this occasion, Iskra.bg contacted representatives of the platform. We were impressed by the fact that the phone numbers start with 056/940 ***, and the last three digits are different every time. When initially trying to talk to them it says:
„Sorry, all our lines are busy at the moment. We will contact you as soon as possible. Thanks!“
We emailed our questions to „Golden Company“:
- What exactly is the activity of your company?
- When was the project and website created?
- Will you give us more information about – do you issue invoices, the UIC of the company the site is registered to, which company issues the invoices, phone number of the manager.
- If the company is not registered in BG, i.e. it is not Bulgarian, please provide information about it – in which country it is registered, address, UIC or relevant number for the respective country and other publicly available information.
- Do you have a physical office in a Bulgarian city and where is it located?
- The materials for BGN 199 – what exactly are they?
- How do you select a particular company to receive these materials?
Up to the time of writing and posting this article, we have not received an answer to our questions.
Firms attracted by the prospect of recognition are often faced with unclear and potentially costly terms of participation. There are alerts for hidden fees and payments for additional services that are not clearly stated at the outset. This raises doubts about the ethics and honesty of this company.
Opinions sought from legal and business experts indicate that there are potential risks of illegal practices related to the activities of „Golden Company“.
Based on the collected information, more risks and doubts arose about „Golden Company“ than real opportunities for the business. It is important that companies and individual users exercise caution and conduct thorough research before engaging in any services offered by such platforms.
Users and affected companies must report any questionable practices to the competent authorities. This is an important step in preventing possible fraud and protecting the business.
